Why are clean ingredients important to us?

In a world where many toiletries contain harsh ingredients, we believe in using personal care products that are safe and nourishing to our bodies. 

But, we completely understand how hard it is to only buy brands that are made with clean ingredients. That’s a lot of label-reading while you stand in aisle three.

And we also know that ingredients can be confusing. For most people, they don't always make a lot of sense, with names that are unpronounceable and can even sound pretty scary.

Click on any of our products and you can see a list of what goes in them and why, which we have translated into plain English to give everyone a better idea of what they are rubbing into their skin, hair and gums. We believe in transparency and want you to experience how simple and effective clean products can be.